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- Businesses use market segmentation to12:
- Divide mass markets into smaller segments.
- Target the right products at the right people.
- Satisfy customer needs.
- Increase sales and profits.
- Focus resources on efforts that can be the most profitable.
- Define several market segments that include elite athletes, frequent gym-goers, fashion-conscious women, and middle-aged men who want quality and comfort in their shoes.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Businesses segment markets for a range of reasons. The main aim of businesses with segmentation is to divide mass markets. Businesses do this to target the right products at the right people, to satisfy customer needs, and to increase sales and profits.
www.bbc.co.uk/bitesize/guides/z7866v4/revision/3Market segmentation allows a company to focus its resources on efforts that can be the most profitable. A sports-shoe manufacturer might define several market segments that include elite athletes, frequent gym-goers, fashion-conscious women, and middle-aged men who want quality and comfort in their shoes.
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