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  2. $2 billion
    • According to 3 sources
    Business of Fashion reports that Rare hit more than $400 million in net sales in the 12 months ending in February of 2024, placing its valuation at $2 billion.
    Selena Gomez's Rare Beauty propelled her net worth to $800 million by 2024, marking a massive financial milestone in her career. Rare Beauty's revenue rose from $60 million in 5 months to $400 million in 2024, leading experts to value the company at $2 billion.
    The Business of Fashion, a website that follows the industry, named Rare Beauty one of the “most sought-after M&A targets for 2024,” with a valuation of $2 billion.
     
  3. People also ask
    How much is rare beauty worth?When it comes to the valuation, Rare Beauty's financial figures aren't public, and representatives of Gomez and Rare Beauty did not respond to requests for comment from Business Insider. But Business of Fashion estimated the company brought in $350 million in net sales last year, while Fast Company estimated revenue of $300 million.
    Is rare beauty a celebrity-helmed beauty brand?The brand is on track to triple its sales from last year. Rare Beauty continues to be an example of a celebrity-helmed beauty brand done right. As first reported by Bloomberg, Selena Gomez 's best-selling blush category alone accounts for $70 million of the brand's yearly revenue.
    Is rare beauty a global brand?Near the end of its first year, the brand went global, just recently expanding into India and Indonesia. Rare Beauty’s in-house-curated TikTok has a reach of 3.3 million, with a consistent engagement rate above 8%—significantly higher than the industry standard—and the company has 6.1 million followers on Instagram.
    Who owns rare beauty?Gomez's stake in the company also isn't known, but it's likely significant. The business has no parent company or corporate partner. Besides Gomez, Scott Friedman, Rare Beauty's CEO, and Nikki Eslami, the cofounder of VC firm New Theory Ventures, are its most well-documented investors.
     
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    Rare Beauty - Wikipedia

    The current price of Rare Beauty is over US$2 billion, as of 2024. In 2023, the estimated revenue for the line reached US$300 million, up approximately 50 percent from 2022. Rare Beauty crossed US$400 million in net sales in the 12 months ending in February 2024. According to a Bloomberg report, the brand's … See more

    Rare Beauty is an American makeup and cosmetics company founded and owned by Selena Gomez. Inspired by her third studio album, See more

    Overview image

    As part of her commitment to mental health awareness and education, Gomez created the Rare Impact Fund to help "young people gain … See more

    In December 2023, Rare Beauty launched The Find Comfort Body Collection includes four products: The Find Comfort Hydrating Body Lotion, Hydrating Hand Cream, Body & Hair Fragrance … See more

    February 22, 2019
    Rare Beauty was founded by Selena Gomez
    February 4, 2020
    Selena Gomez formally announced Rare Beauty on social media
    September 3, 2020
    Rare Beauty launched on their official website and in Sephora stores in North America
    2022
    Rare Beauty's liquid blush sold over 3.1 million units
    October 4, 2023
    Selena Gomez held her first the inaugural Rare Impact Foundation Benefit: A Night of Radiance & Reflection in Los Angeles
    2024
    The current price of Rare Beauty is over US$2 billion

    Rare Beauty was founded on February 22, 2019, by American singer and actress Selena Gomez. On February 4, 2020, she formally announced her company on social media. In its … See more

    Rare Beauty aims to be inclusive by offering a diverse range of 48 foundation and concealer shades. The packaging is also made to be easy to use by people with disabilities with a sphere shape at the top of the applicators which prove to be disability-friendly. See more

     
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