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- Consumer buying behavior refers to the actions taken by consumers before buying a product or service1. There are different types of buying behaviors, including23:
- Habitual buying behavior: customers put little thought or research into their purchases.
- Complex buying behavior: occurs when a customer is purchasing an expensive product or service.
- Dissonance-reducing buying behavior: the consumer is highly involved in the purchase process but has difficulties determining the differences between brands.
- Variety-seeking behavior: consumers seek new experiences and purchase products that are different from their usual choices.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Consumer Buying Behavior refers to the actions taken (both on and offline) by consumers before buying a product or service. This process may include consulting search engines, engaging with social media posts, or a variety of other actions.www.demandjump.com/blog/what-is-consumer-buy…11 types of buying behaviors
- 1. Habitual When customers practice habitual buying, they typically put little thought or research into their purchases. ...
www.indeed.com/career-advice/career-developme…Types of consumer behavior
- 1. Complex buying behavior This type of behavior is encountered when consumers are buying an expensive, infrequently bought product. ...
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