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- User-generated marketing (UGM) refers to content created by real people to promote a brand12. Examples of UGM include:
- Written ratings and reviews
- Photos
- Videos
- Audio
- Content shared across social and other digital platforms1.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.User-generated content, or UGC, is a form of content that’s created by real people to promote your brand. This includes written ratings and reviews, photos, videos, and even audio that your brand’s customers, followers, ambassadors, or even employees create and share across social and other digital platforms.www.bazaarvoice.com/blog/the-complete-guide-to …User-generated content (UGC) is any content about your brand created by your customer community in a public forum. It’s essentially promotional content not created by your brand. Think of UGC as an evolved form of word-of-mouth marketing for the digital age, but with greater authenticity than influencer marketing.fitsmallbusiness.com/user-generated-content/ - People also ask
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