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Pricing strategy - HBR
Jun 5, 2025 · Find new ideas and classic advice for global leaders from the world's best business and management experts.
Rethink Your Pricing Strategies Amid Economic Uncertainty
May 28, 2025 · Pricing expert Rafi Mohammed warns against hasty changes to keep customers.
The Good-Better-Best Approach to Pricing - Harvard Business …
The author, a consultant who has helped many organizations adopt G-B-B pricing, presents a step-by-step guide to devising, testing, and launching the strategy.
How to Build a Better Pricing Strategy - Harvard Business Review
May 1, 2023 · But pricing strategy consultant Rafi Mohammed tells HBR IdeaCast host Sarah Green Carmichael that it’s possible to make better decisions about pricing if you understand …
A Step-by-Step Guide to Real-Time Pricing
In today’s fast-paced world of digital retailing, the ability to revise prices swiftly and on a large scale has emerged as a decisive differentiator for companies. Many retailers now track ...
A Quick Guide to Value-Based Pricing - Harvard Business Review
Aug 9, 2016 · In my 15-plus years of working with companies & teaching courses on pricing strategies to MBA students, I have found value-based pricing (also known as “value pricing”) …
Expand Your Pricing Paradigm - Harvard Business Review
With inflation high, a global recession possible, and consumers spending carefully, many companies are concerned about preserving profit margins. In this article, pricing consultant …
Pricing and the Psychology of Consumption - Harvard Business …
The way you set prices doesn’t just influence demand. It also guides the way buyers use your product or service—and that can have a lasting impact on customer relationships.
Talking to Your Customers About Prices - Harvard Business Review
Mar 31, 2022 · Companies often have difficulty talking with customers about prices, because price is often an obstacle to a sale. That leads some companies to use pricing tricks that conceal …
How to Fight a Price War - Harvard Business Review
If you find yourself facing a price war, you’ll need to understand how it started in order to respond effectively. Often the best counterattack does not involve a retaliatory price cut.
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