Any writer or blogger who’s been in the game for a while knows the headline is the most important part of writing your blog post. Its purpose, after all, is to entice the reader to re… See more

Too many writers overlook the value of subheads, which is a mistake. Once people click on your headline, most will scan the post first to see if it looks worthy of their attention. A… See more

Having an email list is of little use if only a handful of readers bother to open your emails. And these days, most people’s inboxes are flooded, so they’re selective in which emai… See more

If you’re running a business, one of your main goals is to grow a large and engaged readership, and the best way to do it is by converting readers into subscribers. That means — u… See more