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- Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.BRS broke with Onitsuka Tiger in 1972, renaming itself Nike (after the Greek goddess of Victory). The new company was launched at the US trials for the 1972 Olympic Games and by 1980 the company went public having captured 50 per cent of the US athletic shoe market.www.oxfordreference.com/display/10.1093/oi/autho…The company was founded in 1964 as Blue Ribbon Sports by Bill Bowerman, a track-and-field coach at the University of Oregon, and his former student Phil Knight. The company was founded with just $1,200 in the bank. They opened their first retail outlet in 1966 and launched the Nike brand shoe in 1972.boundtoball.com/2021/08/10/the-extraordinary-hist…
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WEBNov 4, 2014 · 1. Nike was founded in 1964 as Blue Ribbon Sports and initially operated as a distributor for the Japanese shoemaker Onitsuka Tiger (now known as Asics). It officially became Nike Inc. in 1971....
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