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- Distribution methods in marketing are the ways that manufacturers deliver their products to customers12.Some common distribution methods are12:
- Direct sales: The brand sells products to customers on its own, without any intermediary.
- Retailer: The brand sells products to retailers, who then sell them to customers.
- Intensive distribution: The brand sells products to as many outlets as possible, to penetrate the market.
- Selective distribution: The brand sells products to select outlets in specific locations, to target a certain segment of customers.
- Exclusive distribution: The brand sells products to only one or a few outlets in a region, to create a high-end image.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.What Are the Different Channels of Distribution?
- 1. Direct Sales A direct sales business model eliminates any intermediary in the distribution process, leaving the brand to sell products to customers on its own. ...
- 2. Retailer ...
www.brafton.com/blog/distribution/channels-of-distr…There are three methods of distribution that outline how manufacturers choose how they want their goods to be dispersed in the market. Intensive Distribution: As many outlets as possible. The goal of intensive distribution is to penetrate as much of the market as possible. Selective Distribution: Select outlets in specific locations.
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