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- Market targeting refers to the process of selecting a specific group of customers for a product or service based on their characteristics, needs, preferences, and behaviors123.Some examples of market targeting are4153:
- Citibank offers different services on branch level based on neighborhood demographics4.
- A pair of vegan running shoes created from recycled materials targeted at eco-conscious athletes aged 24-451.
- A college or university that targets students based on their education level, location, interests, and goals5.
- A furniture store that targets customers based on their income, lifestyle, and taste5.
- A meal kit company that targets busy professionals with disposable income ages 30-451.
- A gardening, gym, or golf product that targets customers based on their interest-based targeting in Facebook3.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Some examples of target markets—and products that might be marketed within them—include the following:
- An action figure targeted to boys aged 9-14
www.coursera.org/articles/target-marketGeographic, demographic, psychographic, and buying habits are examples of target market segmentation.www.wallstreetmojo.com/target-markets/Search intent as searchers type keywords when comparing products they are interested in buying Interest-based targeting in Facebook, e.g. Prospecting for those interested in Gardening, Gym membership, or Golf Targeting through email personalization and on-site personalization based on profile, behavior (e.g. content consumed)www.smartinsights.com/digital-marketing-strategy/…A good market targeting examples is Citibank, it offers different services on branch level based on neighborhood demographics. Walmart and Sears Store customizes its inventory and promotion to meet the requirements of specific clients. Individual marketing examples include hotel industry, clothing, furniture and bicycle industry.www.marketingtutor.net/market-targeting/6 key target market examples
- Education Here’s a target market example for those marketing higher education institutions such as colleges and universities. ...
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Market Targeting Definition Strategies and Examples
A market is segmented using age, gender, income, education, lifecycle, social status, social class and many more. Afteridentifying segmentation few segments are selected to reach target customers. This process of evaluating and selecting market segments is known as market targeting. See more
There are two steps of market targeting process, the first step is to evaluate market segmentation and select those segments that suit the … See more
The market targeting process involves assessing those segments marketers already identified in the market segmentation. But when we talk about evaluating market … See more
In todays’ business environment every business needs market targeting strategies. Targeting the right market is very important. Here we will discuss four types of market … See more
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