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- Market segmentation is the process of dividing a large market into smaller groups based on different characteristics or behaviors1.Some real examples of market segmentation are231:
- Cole Haan –– Personalized picks based on customers' browsing and purchase history (behavioral segmentation).
- Aesop –– Products tailored for Mother's Day gifts (demographic segmentation).
- Capital One –– Coupons and rewards for frequent shoppers (behavioral segmentation).
- Marvel Studios –– Movies and merchandise for fans of superheroes and comics (psychographic segmentation).
- Amazon –– Recommendations and offers for dog owners (psychographic segmentation).
- Allentown Fairgrounds –– Events and attractions for local residents (geographic segmentation).
- Apple –– Products and services for early adopters and wealthy consumers (demographic segmentation).
- Wells Fargo and JP Morgan –– Different banking products for different customer segments (business segmentation).
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Examples of Market Segmentation
- Demographic Market Segmentation Demographic market segmentation is one of the most common approaches to segmenting markets. With this strategy, a company simply divides the larger market into groups based on several defined traits. ...
smallbusiness.chron.com/examples-market-segme…6 market segmentation examples
- 1. Cole Haan –– Personalized picks Marketing segmentation type: Behavioral ...
- 2. Aesop –– Buying for Mother’s Day Marketing segmentation type: Demographic ...
www.webfx.com/blog/marketing/market-segmentati…Apple has divided the overall electronics market into mainly early adapters and wealthy market groupings. The bank industry is another great example of market segmentation. Both Wells Fargo and JP Morgan are large banks with a variety of different products that request market segmentation to best market them individually.
avada.io/resources/market-segmentation-examples… - People also ask
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