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- Market segmentation is the process of dividing a market into smaller groups of consumers with similar needs or characteristics12. Here are some examples of market segmentation:
- Geographic segmentation: dividing a market based on geographic location, such as country, region, city, or climate.
- Demographic segmentation: dividing a market based on demographic factors, such as age, gender, income, education, occupation, or family size2.
- Psychographic segmentation: dividing a market based on personality, values, attitudes, interests, or lifestyles1.
- Behavioral segmentation: dividing a market based on consumer behavior, such as usage rate, loyalty, benefits sought, or occasion1.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.For example, common characteristics of a market segment include interests, lifestyle, age, gender, etc. Common examples of market segmentation include geographic, demographic, psychographic, and behavioral. A market segment is a group of people in a homogeneous market who share common marketable characteristics.
www.investopedia.com/terms/m/market-segment.aspHere are five primary types of market segmentation with examples: 1. Demographic segmentation Demographic segmentation is one of the most common types that marketers use to section a group of people. It involves using easily identifiable traits to segment groups of people together because they're likely to have similar needs, wants and habits.www.indeed.com/career-advice/career-developme… - People also ask
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