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- In marketing, a market refers to a group of consumers or organizations that is interested in purchasing a product or service, has the resources to buy it, and is allowed to by law and other regulations to acquire it1. A market is where two parties, usually buyers and sellers, can gather to facilitate the exchange of goods and services2. The definition of marketing starts with the total population and narrowing down level by level3. The participants in the market must have something to exchange, and both parties have to have something of value so the consumer in order to be part of a viable market4.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.NetMBA says that the term market (in marketing) refers to a group of consumers or organizations that is interested in purchasing a product or service, has the resources to buy it, and is allowed to by law and other regulations to acquire it.marketbusinessnews.com/financial-glossary/market/A market is where two parties, usually buyers and sellers, can gather to facilitate the exchange of goods and services.www.investopedia.com/terms/m/market.aspThe set of all actual and potential buyers of product and services. The sellers offer products/services and communication. In return, they receive money and information from buyers and markets. Definition of marketing starts with the total population and narrowing down level by level.www.marketingtutor.net/what-is-a-market/A market is just a group of consumers who seek to satisfy similar needs through some form of exchange. First, the participants in the market must have something to exchange. That is, both parties have to have something of value so the consumer in order to be part of a viable market.thebusinessprofessor.com/principles-of-marketing/…
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