The manufacturer's suggested retail price is sometimes referred to as the recommended retail price (RRP), sticker price, list price, or suggested retail price of products. This was developed t… See more

Because the MSRP is set by a product’s manufacturer, it should remain constant across retailers. The MSRP is supposed to reflect all the costs incurred over the manufacturi… See more

Using suggested pricing methods often falls into direct conflict with competition theory. The use of the MSRP allows a manufacturer to set the price of a product, often highe… See more

An MSRP is a recommended price by a manufacturer. Although it is intended to give a retailer a margin of profit, there is no obligation for retailers to sell a car at the MSRP. Ret… See more

The manufacturer's suggested retail price, also known as the window price or sticker price, is the suggested price of buying a vehicle or other high-priced item. As the name impli… See more