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- Mass media are channels of communication that reach large audiences. They have various roles in society, such as1234:
- Surveillance: providing information and news about events and issues.
- Correlation: interpreting and commenting on the information and influencing public opinion.
- Cultural transmission: sharing and spreading values, norms, and ideas across groups and generations.
- Entertainment: amusing and gratifying the audience with diverse content.
- Accountability: monitoring and challenging the actions and policies of public officials and institutions.
- Innovation: facilitating trade and exchange of ideas and products across boundaries.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.The four functions of mass communications are: surveillance, correlation, cultural transmission and entertainment.
sage-advices.com/what-are-the-five-roles-of-mass …They let people voice diverse opinions on governance and reform, and help build public consensus to bring about change. Such media help markets work better. They can facilitate trade, transmitting ideas and innovation across boundaries.www.yourarticlelibrary.com/journalism/mass-medi…schoolings.org/the-role-and-power-of-mass-media-…The Importance of Media in Our Society
impoff.com/importance-of-media/ - People also ask
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Mass media includes the diverse arrays of media that reach a large audience via mass communication.
Broadcast media transmits information electronically via media such as films, radio, recorded music, or television. Digital media comprises both Internet and mobile mass communication. Internet media comprises such services as email,Wikipedia · Text under CC-BY-SA license- Estimated Reading Time: 8 mins
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After entering the 21st century, the rapid development of the Internet and Web 2.0 technology is greatly reforming media use patterns. Media effects studies also are more diverse and specified. After conducting a meta-analysis on micro-level media effects theories, Valkenburg, Peter & Walther (2016) identified five main features:
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