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- Advantages of using influencers in marketing:
- Audience reach: Influencers have a large and engaged following.
- Trust and credibility: Influencers can lend credibility to your brand.
- Disadvantages of using influencers in marketing:
- Partnering with the wrong influencer: Choosing the wrong influencer can have negative consequences.
- Legal issues: Compliance with regulations and disclosure requirements.
- Influencer fatigue: Overexposure to influencer content.
- High costs: Working with influencers can be expensive12.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Shane Barker shares the pros and cons of influencer marketing in this infographic. Barker covers the following: Audience reach Trust and credibility Financial cost Time Riskwww.socialmediatoday.com/news/the-pros-and-co…Working with influencers can have tremendous benefits; on the flipside, doing influencer marketing wrong could have disastrous effects on your business. Some of the negatives I’ll highlight include: partnering with the wrong influencer, legal issues, influencer fatigue, and high costs.www.davidmeermanscott.com/blog/influencer-mark… - People also ask
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