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  2. Dictionary

    im·pulse buy·ing
    [impulse buying]
    noun
    impulse buying (noun)
    1. the buying of goods without planning to do so in advance, as a result of a sudden whim or impulse.
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    Impulse purchase - Wikipedia

    In the field of consumer behavior, an impulse purchase or impulse buying is an unplanned decision by a consumer to buy a product or service, made just before a purchase. One who tends to make such purchases is referred to as an impulse purchaser, impulse buyer, or compulsive buyer. … See more

    The original definition of an "impulse purchase" was a purchase that unplanned by the consumer that came out of the DuPont Consumer Buying Habits Study that occurred from 1948 to 1965. The definition of … See more

    In his article titled, The Significance of Impulse Buying Today, Sid Hawkins Stern describes the four different types of impulse purchases that can be seen. The first is called "Pure … See more

    Marketers and retailers tend to exploit the impulsive shopping urge which is tied to the basic want for instant gratification. For example, a shopper in a supermarket might not specifically be shopping for confectionery. However, candy, gum, mints See more

    1948-1965
    The DuPont Consumer Buying Habits Study defines an impulse purchase as an unplanned decision by the consumer that came out of the study.
    1970s-1980s
    The definition of impulse buying is updated, focusing on the consumer's intense urge to buy an item right then, often causing cognitive dissonance.
    2008
    Mattila and Wirtz find that environmental over-stimulation increases impulse buying.
    June 2008
    Gibson finds that consumers are more susceptible to making impulsive purchases for one brand over another if they are distracted while shopping.
    2018
    Czrnecka, Schivinski, and Keles find that cultural values such as individualism and collectivism are determinants of impulsive buying and money budgeting.
    2019
    Researchers at the University of British Columbia and the Cheung Kong Graduate School of Business find that impulse spending is a behavior associated with disorganized environments.

    Impulse buying disrupts the normal decision making models in consumers' brains. The logical sequence of the consumers' actions … See more

    In a study done by Mattila and Wirtz in 2008, they found that when a consumer perceives that their environment is over-stimulating, they … See more

     
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  5. What Is Impulse Buying? 5 Ways to Resist - NerdWallet

    WEBFeb 13, 2024 · Impulse buying means you purchase something without planning to do so beforehand. Learn why we impulse buy, how it differs from compulsive shopping, and five ways to limit it.

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