Poundland is a British variety store chain founded in 1990. It once sold most items at the single price of £1, including clearance items and … See more

Sales strategy
For much of its history, Poundland promoted their sales strategy through the slogan: "Yes, Everything's £1!", yet started selling items for more than £1 from the mid-2010s onwards; the Advertising Standards Authority See more

Although price-point retailing and psychological pricing was first adopted in the United States during the 1870s by Frank Winfield … See more

Value for money
Although the £1 price once prevailed throughout the stores, some branded products have been known to be offered cheaper at supermarket chains, such as a case reported by the Daily Mirror newspaper in … See more

1990–1999: Formation and early history
Poundland was co-founded by Dave Dodd and father and son team Keith and Steven Smith in April 1990 with a starting capital of just £50,000 and … See more

Competition
Since the acquisition of 99p Stores in 2015, Poundland's closest competitor was the now defunct Poundworld. Other competitors are discount retailers B&M, Home Bargains and supermarkets.
Poundland may … See more

A Poundland museum has been created at Ludstone Hall, Claverley. This depicts the life of Steve Smith and his rise as market stall holder at Bilston … See more