6 quick tips for optimizing your automotive landing pages

• Have a clear headline above the fold. Before visitors scroll down the page, make sure they know exactly what you’re selling.
• Use social proof. The average car buyer spends 59% of their time researching.
• Personalize it.
• Have one CTA.
• Optimize it for SEO.
• Add an exit-intent popup.

Best Practices for Automotive Landing Pages

• Availability Potential customers are cross-shopping with different brands and dealers, so if they see that a particular model is available at your dealership, they are more likely to make a call or send an email to inquire about it.
• Map & Opening Hours Your automotive landing page might be the very first point of contact with your dealership.
• Limit the Buttons
• Make Use of Pop-Ups