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- There are four key market segmentation categories used to group customers and prospects, those are12345:
- Demographic information: Age, gender, occupation, income, education, etc.
- Geographic information: Location, timezone, language, density (urban, suburban, exurban, rural), etc.
- Behavioral information: Buying process, occasion and timing, benefits sought, customer loyalty, customer journey stage, engagement level, etc.
- Psychographic information: Lifestyle, opinions, values, etc.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.There are four key market segmentation categories used to help marketers group customers and prospects, those are:
- Demographic information: Age, gender, occupation, etc.
www.productmarketingalliance.com/market-segme…The four main types of market segmentation are demographic, psychographic, behavioral, and geographic. Demographic segmentation includes measurable data such as age, gender, income, and education. Psychographic segmentation provides details about consumers' personas.www.investopedia.com/terms/s/segment.aspBehavioral, demographic, geographic, and psychographic segmentation are the four main market segments.www.wallstreetmojo.com/market-segment/There are four key types of market segmentation that you should be aware of, which include demographic, geographic, psychographic, and behavioral segmentations.www.universitylabpartners.org/blog/key-types-mark…Here we discuss the introduction and 4 key types of market segmentation which include demographic, geographic, psychographic, and behavioral segmentation.www.educba.com/market-segmentation-types/ - People also ask
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