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  2. Branding - American Marketing Association

    Brand marketing is the approach used by companies to promote and establish a brand in a market by creating a unique identity, values, and perceptions that differentiate it from …

  3. What Is Branding? Complete Guide for Marketers in 2025

    Apr 23, 2025 · Your brand identity is what we typically think of as branding. It includes all the visual elements that make your business easily recognizable, like your logo, color palette, and …

  4. The Four Steps of Effective Brand Research - American …

    Nov 1, 2023 · Qualitative interviews that capture common experiences, perceptions and sentiments about your brand are the first step towards a well-founded brand strategy. But to …

  5. How Your Brand Strategy Drives Business Growth

    Apr 26, 2022 · A strong brand is designed to get people to buy more, pay more, make quicker purchasing decisions and stick with the company until they become brand advocates. …

  6. The Best Advertisements of All Time: Top 19 Iconic Campaigns …

    Dec 11, 2024 · The feat showcased Red Bull’s association with extreme sports and cemented its reputation as a brand that pushes boundaries. Takeaways for marketers: Think big: Ambitious, …

  7. Creating a Culture of Brand Love - American Marketing Association

    Feb 13, 2020 · Brand love is a marketing strategy that looks to adopt brand-loyal customers and turn them into advocates or influencers for your brand. In an effort to achieve this culture, …

  8. The Brandification of Private Labels: Beyond Budget

    Mar 24, 2025 · Both brand naming and advertising play a crucial role in this transformation. Naming PLs. To build effective PL brands, retailers must carefully choose brand names that …

  9. The Marketer's Guide to Modernizing a Legacy Brand

    Apr 11, 2022 · Maintaining brand relevance goes beyond understanding how your product fits into your customers’ lives. It requires a considered approach to analyzing and understanding what …

  10. What is a Trademark? | The AMA Guide for Marketers

    Trademarks are a vital part of protecting your business and your brand, but for marketers who didn’t take the bar exam, they can seem daunting. “More than 3,000 trademark infringement …

  11. Brand and Demand Marketing: Marketing's Powerful New Duo

    Aug 18, 2022 · The thesis calls for allocating 60% of the marketing budget to brand efforts and 40% to demand. No matter how cherished your brand’s logo, package or product might be, …