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- A value-added reseller (VAR) is a company that enhances the value of other companies' products by adding customized products or services to the core product for resale to end-users12. The VAR business model allows a third party to sell a vendor item while promoting additional services, goods, or benefits to the end user1. VARs set revenue targets and make money through the upgrade and upsell of these vendor products1. Value-added resellers can increase repeat business through the added value they provide2.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.The VAR business model allows a third party to sell a vendor item while promoting additional services, goods, or benefits to the end user. They offer services presented as a custom solution. VARs set revenue targets and make money through the upgrade and upsell of these vendor products.www.relevize.com/blog/value-added-resellerA value-added reseller enhances the value of other companies' products by adding customized products or services to the core product for resale to end-users. A value-added reseller can increase repeat business through the added value they provide. Value-added resellers can’t really control the costs of the product they're selling.www.investopedia.com/terms/v/value-added-resell…
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