A hotel’s brand is a representation of what the hotel is — its identity. It's what brings a group of … See more

The components that comprise hotel branding are referred to as brand identity. A brand’s identity is the amalgamation of the words, images, style, and tone a brand uses to sha… See more

Hotel branding is about so much more than choosing color palettes or designing a logo; it's all-encompassing. Hotel branding encapsulates a property’s identity, personality… See more

Cultivating a brand image that simultaneously appeals to audiences while honestly representing your hotel’s mission may seem like a big undertaking for new hotel bran… See more

All hotels, no matter how large of a portfolio they belong to, can benefit from branding or re-branding. Building your audience and creating a recognizable brand helps widen your hotel’… See more

After creating a branding strategy for your hotel, it's time to put the strategy into action. Start by exploring our guide to hotel digital marketing. See more