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- Behavioral science tells us that identifying consumers’ new beliefs, habits, and “peak moments” is central to driving behavioral change. Five actions can help companies influence consumer behavior for the longer term: — Reinforce positive new beliefs. — Shape emerging habits with new offerings. — Sustain new habits, using contextual cues.File Size: 369KBPage Count: 5www.mckinsey.com/~/media/McKinsey/Business%20Functions/Marketing%20a…
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