Choosing a good name for your company is a crucial step in creating a successful brand. A good name can convey your message, attract customers, and differentiate you from competitors. However, finding the perfect name can be challenging and time-consuming. Here are some general guidelines and best practices that can help:

• Be strategic: Align your name with your brand strategy and communicate the intended meaning and emotion. It should also be adaptable to future changes and distinctive from your competitors. ¹
• Be creative: Use various sources of inspiration and techniques to create a catchy and memorable name. It should sound good, look good, and have a unique personality. It should also avoid clichés, jargon, or generic terms. ^{6 10}
• Be technical: Check the availability and legality of your name and avoid negative or inappropriate associations. It should also be easy to spell, pronounce, and remember. ^{1 11}
• Be flexible: Choose a name that can grow and evolve with your company and avoid names that are too specific, limiting, or trendy. ^{1 11}
• Be evaluative: Test and validate your name ideas with your target audience, stakeholders, and experts. Get feedback on how your name sounds, looks, and feels. Compare your name with your competitors and see how it performs. ^{10 11}