Over the last year I’ve got my site to rank in 79 different Featured Snippets. Like this: And this: My secret? A new strategy called “Snippet Bait”. Here’s how it works: First, find a keyw… See more

Is Dwell Timea Google ranking factor? In my opinion: YES. After all, if someone quickly bounces from your page, it sends a clear message to Google: people hate that page. And t… See more

Last year I decided to make Organic CTR a top priority. But I quickly ran into a problem: Besides optimizing your title and description for clicks, how can you push more peopl… See more

Here’s the deal: People don’t link to “great content”. They link to sources. For example, I published this guide to the Google Search Consolefew years ago. And I’m not afrai… See more

When I first got started with keyword researchI’d focus 100% on search volume. If a keyword got a bunch of searches, I’d say: “that’s good enough for me!”. Not anymore. T… See more