To make the right decisions about your products and marketing activities, you need to understand your customers. When you have a brick-and-mortar store, you can have conve… See more

You want to use your time and marketing resources wisely. By using analytics tools such as Google Analytics to research how customers who make purchases are finding your store, … See more

What do you offer that no one else can? What is the story behind your store, your products, and yourself? Once you know what makes you different, you need to shout it fro… See more

You want it to be as easy as possible for customers to find what they are looking for and then buy it. If your analytics show a high number of people are visiting your site and leavin… See more