How quickly (or slowly) your site loads has a direct impacton your Google rankings. According to a study by Neil Patel, pages that rank at the top of Google’s first page tend to loa… See more

Over the last year I’ve got my site to rank in 79 different Featured Snippets. Like this: And this: My secret? A new strategy called “Snippet Bait”. Here’s how it works: First, find a keyw… See more

Is Dwell Timea Google ranking factor? In my opinion: YES. After all, if someone quickly bounces from your page, it sends a clear message to Google: people hate that page. And t… See more

Last year I decided to make Organic CTR a top priority. But I quickly ran into a problem: Besides optimizing your title and description for clicks, how can you push more peopl… See more

Here’s the deal: People don’t link to “great content”. They link to sources. For example, I published this guide to the Google Search Consolefew years ago. And I’m not afrai… See more