Persuasion comes up every day, whether you're trying to get someone to close a business deal or convince a friend that you're on the right side of a debate. Some people say … See more

Ask for what you want
after you’ve just done the other person a solid.
People are most persuadable immediately after thanki… See more

It’ll be easier to persuade them if they think they’re the mastermind.
Implanting an idea in someone's head is one of the hardest things to do when it comes to p… See more

People are more persuadable when they're confronted with loss, rather than gain.
This idea has been well-researched. When confronted with a new opportunity, people are less lik… See more

People are likely to remain consistent with their past actions.
If they believe they're a good person and have examples in their memory of that, they will continu… See more