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  2. Advertising and data licensing
    • According to 2 sources
    Twitter generates revenue in two ways, advertising and data licensing. The sale of advertising services is its main revenue stream and constitutes the majority of Twitter’s earnings, or around 90%, while data licensing is a secondary source.
    Twitter makes money in two ways: advertising and data licensing. In 2021, Twitter generated $4.5 billion from advertising and $570 million from data licensing. While Twitter generated $5 billion in total revenues, it lost 221 million.
     
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