Some specific factors that content creators can directly measure include the following:

• Content organization. Using subheads and headings -- including rich media and bulleted lists --sends a positive page experience signal to the algorithm.
• Content length. There is no magic length for content to appear in search results, but a good rule of thumb is longer is better.
Website structure.
Backlinks.
Domain authority.
Meta descriptions.
Image alt text.
Keywords in H2 and H3.