When a person searches Google, they will see star ratings in the results. Google uses an algorithm and an average to determine how many stars are displayed on different review prop… See more

As mentioned above, there are different types of Google star ratings available across search results, including the standard blue-link listings, ads, local pack results, ric… See more

John Mueller confirmed that Google does not factor star ratingsor customer reviews into web search rankings. However, Google is clear that star ratings influence local search res… See more

Businesses that want to improve their Google star rating should startby claiming their Google Business Profile and making sure all the information is complete and up to date. If … See more

Stars indicate quality to consumers, so they almost always improve click-through rates wherever they are present. Consumers tend to trust and buy from brands with higher star … See more