Market segmentation is a way of aggregating prospective buyers into groups or segments, based on demographics, geography, behavior, or psychograp… See more

Companies can generally use three criteria to identify different market segments: 1. Homogeneity, or common needs within a segment 2. Distinction,or being unique from other group… See more

There are four primary types of market segmentation. However, one type can usually be split into an individual segment and an organization segment. Therefore, below are fi… See more

There's no single universally accepted way to perform market segmentation. To determine your market segments, it's common for companies to ask themselves the followin… See more

Marketing segmentation takes effort and resources to implement. However, successful marketing segmentation campaigns can increase the long-term profitability … See more