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- The first sale doctrine is a concept in trademark law that allows the resale of items bearing a trademark, such as a logo or brand name, after the trademark owner has sold those items, unless this is likely to confuse or deceive consumers12345. The U.S. Supreme Court applied the first sale doctrine to trademark law in Prestonettes, Inc. v. Coty, 264 U.S. 359 (1924)1. The resale of genuine trademarked goods, even if not authorized, does not constitute trademark infringement2.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.
The first sale doctrine allows the resale of items bearing a trademark, such as a logo or brand name, after the trademark owner has sold those items, unless this is likely to confuse or deceive consumers. The U.S. Supreme Court applied the first sale doctrine to trademark law in Prestonettes, Inc. v. Coty, 264 U.S. 359 (1924).
www.bonalaw.com/insights/legal-resources/first-sal…The first sale doctrine cuts off a trademark owner’s rights after its product is first sold. In other words, once a brand owner releases its good into the marketplace, its right to control the distribution of the good is exhausted. The resale of genuine trademarked goods, even if not authorized, does not constitute trademark infringement.seattletrademarklawyer.com/blog/2012/2/28/the-firs…The trademark first sale doctrine is a concept in trademark law that says that reselling goods that are covered by a trademark is permissible and is not a trademark infringement.trademarkdoctor.net/federal-trademarks/trademark …Pursuant to the first sale doctrine, it is generally legal for an individual to resell a trademarked item after it has been sold by the trademark owner in an authorized sale, even if the resale is without the trademark owner’s consent.www.lexology.com/library/detail.aspx?g=8dabcfa9-…The First Sale Doctrine generally provides that someone who purchases a trademarked product acquires the right to resell that same product. Stated differently, someone who buys a product usually can resell that product online, without incurring any liability. Fortunately, for manufacturers, there are exceptions to the First Sale Doctrine.
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