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- The first sale doctrine is a concept in trademark law that allows the resale of items bearing a trademark, such as a logo or brand name, after the trademark owner has sold those items, unless this is likely to confuse or deceive consumers1234. The right of a producer to control the distribution of its trademarked product does not extend past the first sale of the product3. The U.S. Supreme Court applied the first sale doctrine to trademark law in Prestonettes, Inc. v. Coty, 264 U.S. 359 (1924)1.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.The first sale doctrine allows the resale of items bearing a trademark, such as a logo or brand name, after the trademark owner has sold those items, unless this is likely to confuse or deceive consumers. The U.S. Supreme Court applied the first sale doctrine to trademark law in Prestonettes, Inc. v. Coty, 264 U.S. 359 (1924).www.bonalaw.com/insights/legal-resources/first-sal…The trademark first sale doctrine is a concept in trademark law that says that reselling goods that are covered by a trademark is permissible and is not a trademark infringement.trademarkdoctor.net/federal-trademarks/trademark …Under the doctrine, the right of a producer to control the distribution of its trademarked product does not extend past the first sale of the product. For example, a purchaser who stocks, displays and resells a producer’s product under a producer’s trademark violates no trademark rights under the Lanham Act.www.natlawreview.com/article/first-sale-defense-ba…Pursuant to the first sale doctrine, it is generally legal for an individual to resell a trademarked item after it has been sold by the trademark owner in an authorized sale, even if the resale is without the trademark owner’s consent.www.lexology.com/library/detail.aspx?g=8dabcfa9-…
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