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- Finding your target market means identifying and reaching the group of customers who are most likely to buy your product or service1.Some steps to find your target market are234:
- Research your existing customers and their characteristics, needs, and preferences.
- Analyze your web and social media metrics to understand your audience and their behavior.
- Perform competitor research to identify their strengths, weaknesses, and market gaps.
- Understand the value of your products and services and their unique features and benefits.
- Segment your larger market into smaller groups based on common criteria such as demographics, psychographics, behavior, or location.
- Define your target market with a clear and specific statement that describes who they are and what they want.
- Update your customer research regularly and be open to feedback and changes.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Market research allows you to drill down from "everyone" to smaller groups that you will focus on. Not all customers are the same - look for niches. By identifying which traits are prevalent among those who want to purchase your product or service, you can then focus on promoting to that group, which would be your target market.extension.psu.edu/marketing-research-basics-ident…Here are steps you can use to choose a target market: Research existing customers Analyze web and social media metrics Perform competitor research Understand the value of your products and services Define your target market with a powerful statement Update your customer researchwww.indeed.com/career-advice/career-developme…How to identify your target market
- 1. Identify your existing customers Before you consider your target market, reflect on your current customer base. ...
www.indeed.com/career-advice/career-developme…7 detailed steps to find your target market
- 1) Start by defining your segment – The trio is most commonly known as Segmentation, targeting and positioning. ...
- 2) Make an ideal customer profile – ...
- 3) Gather lots of secondary data – ...
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