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- Target market segments are groups of consumers who share key characteristics that influence their spending decisions1. Examples of target market segmentation are21:
- Geographic: based on location, such as country, region, city, or neighborhood.
- Demographic: based on personal attributes, such as gender, age, income level, race, education level, religion, or marital status.
- Psychographic: based on lifestyle, personality, values, interests, or attitudes.
- Buying habits: based on behavior, such as frequency, loyalty, or responsiveness.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Dividing a target market into segments means grouping the population according to the key characteristics that drive their spending decisions. Some of these are gender, age, income level, race, education level, religion, marital status, and geographic location.www.investopedia.com/terms/t/target-market.aspGeographic, demographic, psychographic, and buying habits are examples of target market segmentation.www.wallstreetmojo.com/target-markets/ - People also ask
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