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- A strategic business unit is a division or segment of a larger company that operates as an independent business12.Examples of strategic business units include12:
- Products: A company can split up into smaller units based on the product categories it provides, such as Panasonic.
- Services: A company can also create units based on the services it offers, such as consulting or outsourcing.
- Locations: A company can target customers from different nations or regions, such as Coca-Cola.
- Customer Segment: A company can focus on a specific group of customers, such as high-end or low-end consumers.
- Innovation: A company can develop units that pursue new technologies or markets, such as Google X.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Examples of a strategic business unit
- Products A large company can split up into small ones based on the product categories it provides. ...
avada.io/resources/strategic-business-unit.htmlPanasonic and Coca-Cola are examples of strategic business units that have demonstrated that business unit strategic planning isn’t about managing small projects. It’s managing a business separately, with strong support functions, to tap its true potential and create an opportunity for the product to become big.
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Strategic Business Unit (SBU) - What Is It, Examples, Types
Strategic business units (SBU) are separate divisions of a parent company that operates in different industries and market sectors, offering several product lines or services. SBUs are formed within enterprises that usually have huge businesses worldwide providing different goods and services. A strategic … See more
The characteristics of a strategic business unitare – 1. It is designed to target a specific customer basepresent in the market. 2. Since these business units are independently … See more
This article has been a guide to what is Strategic Business Unit. We explain it with its examples, types, characteristics, advantages, and … See more
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