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- A market summary is a section of a business plan that describes the target customers and explains why this market was chosen1. It can also summarize how the market is expected to grow and highlight one or two projections for the future1. For example, a target market could be large healthcare companies, including hospitals, clinics and manufacturers of healthcare devices. A marketing campaign could be done through direct sales and social media marketing2.Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.You can start the market analysis section with a simple summary that describes your target customers and explains why you have chosen this as your market. You can also summarize how you see the market growing, and highlight one or two projections for the future.aofund.org/resource/business-plan-section-5-mark…Example: Our target market is large healthcare companies, including hospitals, clinics and manufacturers of healthcare devices. We plan to do a marketing campaign through direct sales and social media marketing. [Learn more about how to design an email marketing campaign you can include in your marketing plan/executive summary.]www.business.com/articles/how-to-write-executive …
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WEBNov 29, 2022 · The market analysis section of your small business plan should include the following: Industry Description and Outlook: Describe your industry both qualitatively and quantitatively by laying out the …
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