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    • There are 4 billion daily email users. This number is expected to climb to 4.6 billion by 2025. ...
    • More than 306 billion emails are sent and received each day. ( Statista, 2021)
    • 64% of small businesses use email marketing to reach customers. ( Campaign Monitor, 2021)
    • 37% of brands are increasing their email budget, and just 1.3% are making cuts. ( Litmus, 2021)
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    What are the most popular email clients?Email analytics platform Litmus analyzed nearly 10 billion email opens to see which clients people are using. Here’s what they found. The most popular email clients are Apple iPhone and Gmail. Together, they make up 65% of all clients used to open Litmus emails. Apple Mail (for desktop) comes in a distant third at 10%.
    Is email marketing still a popular form of marketing?The first is that email marketing is still a popular form of marketing, especially when it comes to promoting content. We can also see that segmentation is one of the best email marketing strategies you can use yet most email marketers don’t use it or don’t use it properly.
    What are the most fun email trends in 2023?Interactivity is one of the most fun email trends in 2023. You can make your email marketing campaigns more engaging and competitive by adding gamification elements and interactive sounds, incorporating polls, surveys, feedback forms, and quizzes, and including hover-over imagery effects.
    Where is Yahoo Mail ranked in email market share?Yahoo Mail was ranked #5 in email market share when stats were recorded in August 2021. Yahoo Mail is a web and cloud-based email client that can be utilized on a variety of devices. Based on research we conducted, Yahoo Mail updates its rendering engine roughly every four days.
  3. E-mail usage in the United States - Statistics & Facts | Statista

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  5. Email Client Market Share and Popularity - Litmus

  6. 2021 Email Client Market Share: January to March …

    WebApr 9, 2021 · We analyzed nearly 3 billion email opens in January, February, and March of 2021 to find out the most popular email clients, apps, and devices. Top 10 email clients overall Apple iPhone increases its …

  7. Chart: The World's Most Popular Email Clients | Statista

    WebApr 2, 2019 · Most popular e-mail services and apps in Poland 2022 + Global e-mail client market share 2022 + Monthly active users (MAU) of the Gmail app in Italy 2017-2020 + Monthly Gmail app downloads in...

  8. Global e-mail client market share 2022 | Statista

    WebAug 24, 2023 · The Gmail client ranked second, with around 28 percent of e-mail opens in 2022, while Outlook ranked third with approximately 4.4 percent of the total global e-mail opens.

  9. Must-Know Email Statistics and Trends for 2023 (December …

  10. E-mail marketing worldwide - statistics & facts | Statista

  11. Email Client Market Share in March 2022 - Litmus

  12. Most Popular Email Clients in June 2022 - Litmus

  13. Most Used Email Clients Worldwide [Oct 2023 …

    WebThe third-most popular email client is Microsoft’s Outlook. It’s used by 4.2% of email users worldwide. Fourth on the list of the most used email clients is Yahoo! Mail, which has a market share of 2.74%. This is followed by …

  14. Most popular email clients in 2021 | Canto

    WebApr 22, 2021 · Learn which email clients are the most popular in 2021 and how to optimize your emails for them. Find out why mobile optimization, subject line length, HTML capabilities and testing are important for email …

  15. The Top Email Clients and Email Apps of 2021 | Mailgun

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