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  2. Effectuation principles are a set of guidelines for entrepreneurial decision making based on the available means, the downside risk, the contingencies, the partnerships, and the future control12.Examples of effectuation principles are12:
    • Bird-in-hand principle: Starting a business with your existing skills, knowledge, and network.
    • Affordable-loss principle: Investing only what you can afford to lose in a venture.
    • Lemonade principle: Turning unexpected events or problems into opportunities for innovation.
    • Patchwork-quilt principle: Collaborating with other stakeholders who share your vision and can provide resources or feedback.
    • Pilot-in-the-plane principle: Shaping the future by creating and testing new markets and products.
    Learn more:
    Bird-in-Hand: You have to create solutions with the resources available here and now. Lemonade principle: Mistakes and surprises are inevitable and can be used to look for new opportunities. Crazy Quilt: Entering into new partnerships can bring the project new funds and new directions.
    innovationenglish.sites.ku.dk/model/sarasvathy-eff…

    The five principles of effectual logic

    • 1. Bird-in-hand principle—start with your means Expert entrepreneurs approach opportunity on the basis of who they are, what they know, and whom they know. ...
    qrius.com/effectual-logic-how-entrepreneurs-think/
     
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    WEBApr 4, 2017 · 1. The five key principles of Effectual Entrepreneurship. Effectuation is a way to describe how successful entrepreneurs think. It turns out that successful entrepreneurs think differently...

  11. Effectuation: Lessons From Expert Entrepreneurs

    WEBThis week, you’ll explore the first obstacle people often face—how to get an idea—and learn about the five principles of effectuation. Then you’ll begin to identify your own bird-in-hand and use that to come up with ventures …

  12. Opening the Black Box of Effectuation Processes: …

    WEBNov 28, 2017 · We found that effectuation processes were not homogenous across episodes but differed in terms of five process characteristics: perception of uncertainty, nature of aspirations, …

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