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- When designing the homepage for an ecommerce website, consider the following best practices12:
- Provide a clear value proposition.
- Offer a diverse selection of product recommendations.
- Add a prominent search box with an autocomplete feature.
- Have less than 12 categories.
- Highlight special offers.
- Feature popular items.
- Feature new arrivals and seasonal items.
- Offer personalized recommendations.
- Include a strong hero section.
- Use clear calls-to-action (CTA).
- Organize the menu of products.
- Show social proof.
- Create an engaging ‘About Us’ section.
- Consider free or reduced-cost shipping offers.
- Maintain cohesive branding.
- Optimize content for mobile devices.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Ecommerce website homepage design best practices illustrated with 21 examples
- 1. Provide a clear value proposition ...
- 2. Offer a diverse selection of product recommendations ...
www.optimonk.com/best-ecommerce-homepage-d…The anatomy of a high-performing eCommerce homepage
- 01. Strong hero section Given that it’s often the first thing that people see when landing on your homepage, your hero content should be clear, professional, and thoughtfully selected. ...
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