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  2. The LEGO Group is owned by KIRKBI A/S (75%) and the LEGO Foundation (25%)
    www.lego.com/en-us/aboutus/lego-group/ownership
    Mattel, known for legacy brands Hot Wheels and Barbie, acquired MEGA Brands today for $460 million, helping it to compete in the white-hot construction toy space -- one of the few the toy maker doesn't already dominate.
    www.entrepreneur.com/growing-a-business/with-n…
     
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    The Lego Group - Wikipedia

    In the first half of 2015, The Lego Group became the world's largest toy company by revenue, with sales amounting to US$ 2.1 billion, surpassing Mattel, which had US$1.9 billion in sales. [8][9] History. See more

    The Lego Group (formally Lego A/S) is a Danish construction toy production company based in Billund, Denmark. It manufactures Lego-branded toys, consisting mostly of interlocking plastic bricks. The Lego … See more

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    Since the expiry of the last standing Lego patent in 1989, several companies have produced interlocking bricks that are similar to Lego … See more

    The Lego Group has built eleven amusement parks around the world, each known as Legoland. Each park features large-scale Lego models of famous landmarks and miniature Lego models of famous cities, along with Lego-themed rides. The first … See more

    Lego Interactive (formerly Lego Media and later Lego Software) was the video game publishing division of the Lego Group. The company was founded as Lego Media in 1996 and … See more

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    The Lego company was founded in 1932 by Ole Kirk Christiansen, a carpenter whose primary business of producing household goods had suffered due to the Great Depression. … See more

    In 2003, the Lego Group faced a budget deficit of kr. 1.4 billion (US$220 million at then-current exchange rates; equal to €175 million), causing Poul Plougmann to be replaced by Kjeld Kirk Kristiansen as president. In the following year, almost one thousand … See more

    The Lego Group operates 171 retail stores in North America and Europe (99 in the United States, 19 in the United Kingdom, 18 in Germany, 13 in Canada, 9 in France, 6 in See more

     
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  5. Mattel - Wikipedia

  6. LEGO Dominates the Toy Industry – But Why? - The …

    WEBMar 16, 2023 · Less than a decade ago, Lego inched ahead of Barbie maker Mattel Inc. as the world’s biggest toy company. Today, the maker of those brightly colored bricks is generating almost twice the revenue of …

  7. Our Brand Portfolio | Mattel, Inc.

  8. Lego: can the brick behemoth rival Disney? - Financial …

    WEBOct 16, 2023 · Lego, with essentially just one product in endless iterations, has raced past Mattel and Hasbro — the listed US companies with stables of hundreds of different toy brands — to become by far...

  9. How Hasbro is competing with Mattel, LEGO, and Fisher-Price

  10. About Us - Mattel

  11. How Mattel's Barbie is competing with Hasbro, Lego and Bandai …

  12. Lego Surpasses Mattel As World's Largest Toymaker - Yahoo …

  13. Mattel to takeover LEGO group and Hasbro Inc; …

    WEBJun 15, 2017 · Mattel Inc expects to grow three to four times in the more than $31 billion toys and games market in China by 2020 through digitally connected toys, as it intensifies its efforts to take on LEGO Group and …

  14. Mattel, Inc. | Corporate Website Home

    WEBLearn more about Mattel and our brand portfolio, our citizenship efforts, recent news, careers and more.

  15. Mattel Issues A Pledge To Be A Better Global Citizen - Forbes

  16. LEGO Group - About Us - LEGO.com

  17. With New Acquisition, Toy Maker Mattel to Take on Lego

  18. Ownership - About Us - LEGO.com

  19. The Franchise Battle of Lego, Mattel, Hasbro & SpinMaster in the ...

  20. Exclusive Limited-Edition Collectors Toys – Mattel Creations

  21. The LEGO Group and Hasbro unite to reveal the new, fully …

  22. Bricks & Minifigs: LEGO® Minifigures, Sets, & Bricks Reseller

  23. LEGO Convention taking place in St. Louis this July | ksdk.com

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