Distribution channels are the methods by which companies deliver products and services to customers and end users. Some businesses sell directly to their customers, … See more

Marketers will argue about which “P” in the marketing mix is the most essential, but there’s no denying that each one is important in its own way. If you’re trying to sell an infer… See more

There are several approaches brands can take to distribute their goods, products and services – especially now that digital channels stand shoulder to shoulder with traditional, … See more

Now, of the 8 channels of distribution we covered, only the first was direct. For the 7 others, they fall into a category called indirectdistribution channels. As the names would impl… See more

With so many different channels available, it can be a challenge to pick the right one for your business. As you start to create your own distribution strategy, consider the following ta… See more