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- A franchise is a joint venture between a franchisor and a franchisee. The franchisor is the original business. It sells the right to use its name and idea. The franchisee buys this right to sell the franchisor's goods or services under an existing business model and trademark.www.investopedia.com/terms/f/franchise.asp
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WEBFranchising is based on a marketing concept which can be adopted by an organization as a strategy for business expansion. Where implemented, a franchisor licenses some or all of its know-how, procedures, intellectual …
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WEBSimply, a franchise is the right or license granted by a company (the franchisor) to an individual or group (the franchisee) to market its products or services in a specific territory or area. How Does a Franchise Work?
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WEBFranchising Definition: A continuing relationship in which a franchisor provides a licensed privilege to the franchisee to do business and offers assistance in organizing, training,...
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