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- A target market is a group of people that have been identified as the most likely potential customers for a product because of their shared characteristics, such as age, income, and lifestyle. Identifying the target market is a key part of the decision-making process when a company designs, packages, and advertises its product.www.investopedia.com/terms/t/target-market.asp
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WebAug 16, 2022 · Learn how to define your target market based on common characteristics that influence buying behaviors. Explore the 3 types and 5 segments of target markets and how to use them for effective …
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