The first known example of an opinion poll was a tally of voter preferences reported by the Raleigh Star and North Carolina … See more

Opinion polls for many years were maintained through telecommunications or in person-to-person contact. Methods and techniques vary, though they are widely accepted in most areas. Over the years, technologic… See more

Over time, a number of theories and mechanisms have been offered to explain erroneous polling results. Some of these reflect errors on the part of the pollsters; many of them are statistical in nature. Others bla… See more

A widely publicized failure of opinion polling to date in the United States was the prediction that Thomas Dewey would defeat Harry S. Truman in the 1948 US presidential election. Major polling organizations, including G… See more

Social media today is a popular medium for the candidates to campaign and for gauging the public reaction to the campaigns. Social media can also be used as an indicator of the voter opinion regarding t… See more

By providing information about voting intentions, opinion polls can sometimes influence the behavior of electors, and in his book The Broken Compass, Peter Hitchens asserts that opinion polls are actually a d… See more