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  2. Aggregating prospective buyers into groups or segments

    Market segmentation is a way of aggregating prospective buyers into groups or segments, based on demographics, geography, behavior, or psychographic factors in order to better understand and market to them.
    www.investopedia.com/terms/m/marketsegmentation.asp
    www.investopedia.com/terms/m/marketsegmentation.asp
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  3. People also ask
    What is a market segment?A market segment refers to the individuals who are grouped together based on their shared characteristics. The idea is that these people have similarities as consumers and respond similarly to marketing efforts. So companies need to communicate to them in a particular way, rather than just messaging their audience as a homogenous whole.
    What are the different types of market segmentation?Therefore, below are five common types of market segmentation. Demographic segmentation is one of the simple, common methods of market segmentation. It involves breaking the market into customer demographics as age, income, gender, race, education, or occupation.
    What is demographic segmentation?Demographic segmentation is one of the simple, common methods of market segmentation. It involves breaking the market into customer demographics as age, income, gender, race, education, or occupation. This market segmentation strategy assumes that individuals with similar demographics will have similar needs.
    What is the segmentation process?The segmentation process is an initial step in marketing your business. Once your market is split into segments, you can use appropriate marketing strategies to target these segments effectively. The steps involved in this process are as follows: 1. Define your market and the opportunity.
     
  4. Market Segmentation: Definition, Example, Types, Benefits

     
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  9. Market segmentation — definition, types, and examples

    WEBApr 27, 2023 · Market segmentation is the practice of grouping customers together based on shared characteristicsincluding demographic information or common interests and needs. It’s a …

  10. Market Segmentation - Identifying Your Different …

    WEBMarket segmentation is the process of dividing your target market into clearly defined subgroups of consumers who have common characteristics and priorities. When you identify these segments, you …

  11. What is Market Segmentation? (Explained With Examples)

  12. The Master Guide to Market Segmentation - Capterra

    WEBAug 5, 2020 · Market segmentation is a strategy of organizing your potential (and existing) customers, grouping them into categories based on common traits in order to identify your target market. This …

  13. What Is Market Segmentation? Definition, Example, …

    WEBJun 29, 2023 · Market segmentation is the dividing of a firms target market into groups and subgroups. By segmenting the market the firm may then tailor sales campaigns and marketing strategy so as to be …

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