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- nounmarket research (noun)
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- Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Market research is the process of evaluating the viability of a new service or product through research conducted directly with potential customers. It allows a company to define its target market and get opinions and other feedback from consumers about their interest in a product or service.www.investopedia.com/terms/m/market-research.aspMarket research is defined as the systematic collection, analysis, and interpretation of data about a specific market, industry, or consumer segment. It involves studying customers, competitors, and market dynamics to identify opportunities, mitigate risks, and make informed business decisions.ideascale.com/blog/what-is-market-research/Market research is a way of getting an overview of consumers' wants, needs and beliefs. It can also involve discovering how they act. The research can be used to determine how a product could be marketed. Peter Drucker believed market research to be the quintessence of marketing.en.wikipedia.org/wiki/Market_researchThus, marketing research may also be described as the systematic and objective identification, collection, analysis, and dissemination of information for the purpose of assisting management in decision making related to the identification and solution of problems and opportunities in marketing.en.wikipedia.org/wiki/Marketing_research
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WebMar 10, 2021 · Market research definition: Market research means to systematically collect and analyze data about a target market or defined segment. It’s a multivariate process that uncovers key facts and …
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