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- Data-driven marketing is the use of data to optimize and improve marketing strategies and campaigns.Some examples of data-driven marketing are12:
- Sharing data across different channels to create a consistent and seamless customer experience.
- Using demographic data to plan campaigns that target specific segments of the market.
- Personalizing the customer journey by delivering relevant and customized content and offers.
- Targeting better with predictive analytics that anticipate customer behavior and preferences.
- Deepening audience insights with data onboarding that connects offline and online data sources.
- Retargeting audiences that have shown interest in a product or service across different devices and platforms.
- Data-driven advertising that reaches contacts online based on their profile and behavior data.
- Data-driven email marketing that triggers messages based on customer actions and feedback.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.Top five examples of data-driven marketing strategies
- 1. Share data across different channels Customers today rarely engage with a company or brand on a single channel. ...
business.adobe.com/blog/basics/data-driven-mark…Four Data-Driven Marketing Examples
- 1. Retargeting Audiences Consumers are constantly bouncing from device to device, and from platform to platform. ...
emarsys.com/learn/blog/4-data-driven-marketing-e… - People also ask
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