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- To create a customer journey map, you need to follow these steps12:
- Decide what to measure and get clear on your goals.
- Create your customer persona.
- Define your customer buying phases.
- Plot your touchpoints.
- Add customer thoughts, actions and emotions.
- Note your opportunities.
- Test and identify pain points, and make changes and find solutions.
Learn more:✕This summary was generated using AI based on multiple online sources. To view the original source information, use the "Learn more" links.To create a customer journey map:
- Decide what to measure. Get clear on your goals, so you know what to look for as you plot your customer journey.
www.forbes.com/advisor/business/software/custom…What are the 7 steps to map the customer journey?
- 1. Set your goals What do you want to get out of this process? And why does it matter to your business? ...
- 2. Decide on a customer journey map type ...
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